What is Google Penguin?

Google Penguin

Google PenguinBeing at the top of a Google search results page is a highly sought piece of real estate for many businesses. Being listed near the top of the results page on Google can be the difference between gaining new customers and losing them to another company.

Penguin is the most recent set of more than 50 modifications to the Google search algorithm  released April 24 to target over-optimized websites that were stuffed with keywords in an attempt to improve their search rankings. The complete list of what Google Penguin changes included is on the Google Blog.

“The Penguin update targets all the practices that search engine optimizers (SEO) have been doing for the past 10 years, such as getting paid links or spinning content articles and distributing them just to improve their ranking,” Todd Bailey, search engine expert and vice president of marketing at WebiMax.

These changes have affected all businesses by changing conventional wisdom and practices of how to boost Google search rankings. However, certain businesses may be feeling the effects more than others simply based on how quickly they can respond to the changes.

Original article published on CNBC

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