I was thinking today about where Ghanaians go for daily news content. Including GhanaWeb (www.ghanaweb.com) which is an authoritative source for daily news and serves as an unofficial portal to the country, there are about half a dozen very popular news in Ghana websites. The statistics I share below are from alexa.com, as of June 25 2012:
Ghana Web: Ghanaweb.com‘s three-month global Alexa traffic rank is 6,178. The site is located in the Netherlands. Search engines refer approximately 7% of visits to this site. Visitors to the site spend roughly ten minutes per visit to the site and 49 seconds per pageview, and Ghanaweb.com is particularly popular among users in the city of Bergen (where it is ranked #5).
Joy Online: There are 9,375 sites with a better three-month global Alexa traffic rank than Myjoyonline.com. This site has attained a traffic rank of 6 among users in Ghana, where approximately 54% of its audience is located. The time spent in a typical visit to it is roughly seven minutes, with 60 seconds spent on each pageview. Myjoyonline.com is located in Ghana. Compared with internet averages, the site appeals more to Africans; its audience also tends to consist of childless men browsing from work and school who have postgraduate educations and have incomes over $30,000.
Peace FM: There are 16,859 sites with a better three-month global Alexa traffic rank than Peacefmonline.com. Roughly 34% of visits to the site are bounces (one pageview only). Relative to the overall population of internet users, the site’s users are disproportionately highly educated, and they are disproportionately childless men browsing from work who have incomes between $30,000 and $100,000. Peacefmonline.com has attained a traffic rank of 13 among users in Ghana, where about 46% of its audience is located, and the site has a relatively good traffic rank in the cities of Harsum (#11) and Accra (#12).
Citi FM Online: Citifmonline.com has a three-month global Alexa traffic rank of 67,157. The time spent in a typical visit to the site is about six minutes, with 63 seconds spent on each pageview. This site is located in Ghana. The site has been online for more than eight years. Citifmonline.com’s visitors view an average of 3.1 unique pages per day.
GhanaNewsLink: Ghananewslink.com is ranked #65,486 in the world according to the three-month Alexa traffic rankings. The site has attained a traffic rank of 32 among users in Ghana, where we estimate that 63% of its audience is located. The site’s visitors view 18.3 unique pages each day on average. The fraction of visits to it referred by search engines is about 2%. Visitors to Ghananewslink.com spend roughly 35 seconds on each pageview and a total of 30 minutes on the site during each visit.